GSSA Airline representation

Functional Description

The cornerstone of our World Program, APG offers world standard commercial representation and management services – globally, by region, or for individual countries.

Target Audience

• Established airlines of any size: smaller and seasonal “Online” markets; global “Offline” markets
• For Start-up & Regional airlines; global markets.

Solution

The product aims to reduce costs, improve the customer experience and aggressively grow revenue levels, providing a point of contact in each market.
APG GSSA services may include:

• Full sales and marketing activities including targeted sales calls
• Ticketing and reservation facilities
• Product training and regional brand development
• Market intelligence reporting
• Negotiating commercial agreements with travel trade
• Negotiating and managing Interline relationships, Special Prorate Agreements
• Creative marketing, advertising and promotional campaigns
• Formulating local fares/pricing structure
• Targeted revenue growth
• Presence at major exhibitions
• Media liaison.

Prerequisites

Scheduled service airline.

Benefits

• Exceed revenue targets established by the client airline.
• Increase awareness and create a positive perception of the airline in the target markets
• Generate traffic from all market sectors as applicable, including: Interline, Internet (OTAs), Consortia, Consolidators, Tour Operators, Travel Management Companies, Corporate Travel Departments and retail travel agents
• Attain preferred carrier/supplier status
• By appropriate segmentation, ensure maximum revenue and yield

Investment

APG Network charges a percentage of net sales either on a “sold” or “flown” revenue basis based on carrier size and the scope of representation.